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Is your belly button bigger than your belly?

Hi everyone, did you all have a good start of the new year?

From reading the signboard, can you guess what this pub is emphasizing? 🙂


If you can, you really understand a lot of Korean! But even if you don’t, don’t worry because it’s an old saying, and it’s only a part of the original saying. The saying goes “배보다 배꼽이 크다.” which means “Your belly button(navel) is bigger than your stomach.”

Korean people say this when someone forgets what’s really important and ends up making or doing more of something that is extra. For example, when you see someone taking a taxi and paying 100 dollars in order to go shopping to a cheaper mall and save 50 dollars, or when you see someone cooking just for three people and buying the amount of ingredients for 30 people :-), you can say “배보다 배꼽이 크네!” or “배보다 배꼽이 크군요.”

And here, it only says 배보다 배꼽, but not Korean people would be confused about what it means because it’s a very common saying that one gets to hear a lot at home or on TV 🙂 (no one would think “배보다 배꼽이 작다” or “배보다 배꼽이 뭐?”)

So this pub is saying that they provide with more than ten different free side dishes for ordering beer or soju 🙂 as it’s written on another signboard right next to it. In Korea drinking often means a lot of soju or beer and even more 안주(side dishes), and how much 안주 you’ll get served (along with how good they taste) is an important factor in deciding what pub you will frequently go with your friends! 🙂